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THE PACK HAS YOUR BACK

Our motto isn't just a slogan—it's a commitment. When you partner with Grey Wolf, you're not just getting a service; you're gaining a dedicated ally invested in your success. Our team's collective expertise becomes your greatest asset on your journey to greatness.

IF YOU CALL ONE WOLF - YOU CALL THE PACK . . . 

Our pack of mature professionals brings decades of collective wisdom to the table. We understand the unique obstacles that B2B start-ups in the technology sector face. Whether you're looking to establish a strong brand presence, find the perfect product-market fit, supercharge your revenue generation, or refine your sales strategies, Grey Wolf Marketing has your back.

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THE GREYWOLF MARKETING PACK

For the strength of the Pack is the Wolf, and the strength of the Wolf is the Pack.

Our talented team always strives to deliver incredible results. They work unbelievably hard to create meaningful change for our clients — shaping the way people connect with the world.

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David Appelbaum

Revenue Marketing Strategy, Brand Strategy,

Marketing Team Assessment/Organization 

An award winning software-marketing executive with 30 years’ experience specializing in B2B software start-up companies, turnarounds, and brand rehabilitation, David works closely with Shasta Ventures, Benhammou Ventures, and other leading VC and PE firms. His experience extends across many technology areas including AI, cybersecurity, data management, DevOps, eCommerce, IT infrastructure management, martech, mobile, and Network Management. In his career he has helped generate billions dollars through acquisition, IPO, and funding for multiple companies.

Kim Ryden

Demand Generation Strategy, Tactics, and Program Development, SDR/BDR development, Customer Marketing, Events Strategy

Kim is a high-performance leader driving marketing programs globally through innovative campaigns, as well as tightly executed field, events and channel marketing activities.

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David Bayer

Product/Market Fit, Product Roadmap Development, Product Management Optimization, Product Messaging/Positioning, Competitive Awareness, Analyst Relations

David excels at achieving product/market fit for innovative high-tech solutions, creating high velocity customer journeys and scaling Marketing to power high-growth trajectories. With deep experience in AI/ML technologies, often in the context of NLP and language-based capabilities, he has led GTM  initiatives for SaaS solutions in multiple domains, including content management, enterprise search, eDiscovery and Information Governance, contract and lease management, CPaaS (Communication Platform-as-a-Service). David has also led Product teams in several of his engagements.

Mark Phinick

Increase Conversion Rates, Deal Size and ARR
Sales Team Assessment/Optimization 

Mark excels as a B2B Deal Coach, contributing to seven successful acquisitions/IPOs of early stage companies.  He optimizes B2B sales strategies, working with sellers to ensure pivotal deals aren't derailed and craft proposals that command executive attention. By managing immediate deal flow, Mark empowers CEOs and Sales Leaders to target strategic goals.  His impartiality also fosters more accurate and predictable forecasts.  Click here to learn more.

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CLIENT LIST

Who We Work With

We’re not a run-of-the-mill Marketing consultancy and neither are our clients. Our unique and creative approach is why we’ve been in high demand since we opened our doors in 2021. Check out some of our industry leading clients below.

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iTradeNetwork

Go-to-Market Strategy and Implementation

iTradeNetwork delivers supply chain software solutions to the food service & retail grocery industries in order to increase profitability, improve compliance, and strengthen trading partner relationships

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BlueLava Security Platform

Go-to-Market Planning, Brand, Product Roadmap Development

Blue Lava empowers security executives to easily measure, optimize, and communicate their security program in one place. Learn how you can transform the way you manage the business of security with Blue Lava.

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Nitro Software

Fractional CMO 

Nitro allows organizations to convert Microsoft Word, Excel or PowerPoint files into editable PDF documents and highlight, underline or cross-out text with annotations during review.

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Kugamon RevOps Platform

Fractional CMO 

Kugamon provides highly flexible product catalogs, recommendations, inventory availability, and other automated assists to help the sales team define and deliver the right quote for the right customer the first time.

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ReversingLabs Software Integrity Test & Verification Platform

Content Marketing, Demand Generation, Branding

ReversingLabs assesses software components, releases and containers for malware, tampering, and other software supply chain threats and exposures.

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Responsive - Enterprise Response Management Platform 

Fractional CMO

Responsive (formerly RFPIO) develops intelligent, automated software that transforms how organizations share and exchange critical information. 

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TechTarget - ABM Solutions

Market Advisor, Go-to-Market Strategy

TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies.

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Evisort - Intelligent Contract Management

Content Marketing

Evisort is the first AI-driven Contract Management Software enabling rapid document creation, collaboration, management, analyze and analysis

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Ctrlstack -  Change Intelligence for DevOps 

Go-To-Market Strategy

CtrlStack provides proactive AI-driven Change Intelligence for DevOps to prevent downtime and identify changes before they impact customers.

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CommerceIQ - Digital Shelf Analytics, Profit Recovery, & Retail Media Management  

Go-to-Market Strategy & Demand Generation

CommerceIQ is the leading retail ecommerce management (REM) platform for consumer brands to plan, monitor and execute their businesses and profitably grow market share across 650+ global online retailers. 

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Codezero - Collaborative & Local Microservices Development

Fractional CMO

Codezero is a platform designed to automate Kubernetes development while providing local access and consistent views across multiple developers.

Let's Connect

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Get in touch with the pack!  We will respond in short order.

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