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David Appelbaum
Feb 26, 20243 min read
Beyond the Rule of 40: Cash may be King - but Debt is still a Four-Letter Word for SaaS Revenue
The Rule of 40 has long been a guiding principle along Sandhill Road for evaluating the overall performance and potential of young SaaS...
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David Appelbaum
Nov 26, 20232 min read
Seven Steps for Navigating the New Digital Marketing Landscape
This post explores alternative strategies to drive engagement in digital marketing - where algorithms change & cookies are defunct.
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David Appelbaum
Oct 24, 20233 min read
Surviving or Thriving? The Pitfalls of Slashing Marketing Budgets in Times of Crisis
In times of economic uncertainty, businesses often face tough decisions to weather the storm. One common cost-cutting strategy is...
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