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David Appelbaum
Feb 26, 20243 min read
Beyond the Rule of 40: Cash may be King - but Debt is still a Four-Letter Word for SaaS Revenue
The Rule of 40 has long been a guiding principle along Sandhill Road for evaluating the overall performance and potential of young SaaS...
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David Appelbaum
Nov 26, 20232 min read
Seven Steps for Navigating the New Digital Marketing Landscape
This post explores alternative strategies to drive engagement in digital marketing - where algorithms change & cookies are defunct.
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