In the past 20 years, we’ve seen waves of tech fads dominate investment flows, each one promising a revolution: the Metaverse,...

5 principles for startup Product teams in fast-moving markets

The Rule of 40 has long been a guiding principle along Sandhill Road for evaluating the overall performance and potential of young SaaS...

Introduction How do we respond when product-market fit declines owing to changing market and technology trends? In some situations the...

This post explores alternative strategies to drive engagement in digital marketing - where algorithms change & cookies are defunct.

For many of us with a background in startup and early stage companies, encountering the Innovator’s Dilemma when joining a larger, more...

In times of economic uncertainty, businesses often face tough decisions to weather the storm. One common cost-cutting strategy is...

The best GTM strategy will run aground if operational coordination and alignment, grounded in shared mindset and processes, is not in...

What should you do when implicit assumptions and biases run head first into unexpected, "wrong" customer feedback?

When enterprise software deals stall, customers are denied increased efficiencies and vendors the revenue needed for growth and liquidity...

In the ever-evolving world of B2B marketing, understanding the impact of your marketing efforts on revenue is crucial. But in a landscape...

In the realm of marketing, the debate between brand and demand generation has long been a subject of discussion. Some argue that these...

In today's volatile business landscape, companies face a myriad of challenges, from economic uncertainties to rapidly evolving consumer...